4 dicas para ser uma boa fonte para a imprensa

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4 dicas para ser uma boa fonte para a imprensa

Um dos grandes desafios das empresas atualmente é a consolidação e a manutenção de uma boa imagem. Neste sentido, ser uma boa fonte para a imprensa é essencial. Afinal, essa é uma forma de aproveitar o espaço que a mídia oferece de maneira produtiva. Ser fonte é uma função de grande responsabilidade. Ao ser entrevistado, você será o embaixador de sua empresa. Dessa forma, é essencial que tenha atenção com postura, imagem pessoal e tema da entrevista. Confira a seguir 4 dicas que podem te ajudar nesta missão. 

1 – Seja receptivo

Ao ser procurado por um jornalista, seja sobre qualquer assunto, mostre-se receptivo. Se a entrevista não tiver sido previamente agendada, direcione-o para a equipe de assessoria de imprensa. Dessa forma, será possível alinhar o conteúdo e entender a melhor forma de atender a pauta, junto ao marketing da empresa. 

2- Seja objetivo

Seja claro em suas respostas e vá direto ao ponto. Respostas curtas e objetivas são mais fáceis de serem entendidas, e, assim, têm melhores condições de serem publicadas corretamente. Além disso, permitem que o assunto não se esgote e o jornalista crie interesse em saber mais detalhes. 

3 – Não seja técnico demais 

Apesar da importância da objetividade, durante a entrevista, tente não ser técnico demais e nem use jargões. Use palavras fáceis para o melhor entendimento possível do jornalista. Quanto mais didático, melhor será a fonte para a imprensa. 

4 – Prepare-se para a entrevista 

Para ser uma boa fonte para a imprensa, se preparar para entrevista é essencial. Anote prováveis perguntas e analise as respostas apropriadas (inclusive as mais difíceis). Para ganhar segurança, uma dica é treinar em frente ao espelho ou então falando com algum familiar ou amigo sobre o assunto. A assessoria de imprensa também pode lhe auxiliar neste processo de treinamento.

 

Gostou das dicas? Leia também: “Assessoria de Imprensa e Inbound Marketing: como usá-las a favor do seu negócio?”. Para saber mais sobre como se tornar uma boa fonte para a imprensa fale com um dos nossos consultores.

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  569. Have you ever considered publishing an ebook or guest authoring
    on other blogs? I have a blog based on the same ideas you
    discuss and would love to have you share some stories/information. I know
    my readers would enjoy your work. If you’re even remotely interested, feel free to shoot me an e-mail.

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